I regularly visit Google Trends so I can get a glimpse at the popularity of certain keywords in Google search. This has given me an idea on what topics to write about. For instance, three weeks ago, I found out that the searches for the term “ebook”  is increasing. So I thought about what article I can write about ebook or ebooks so I can tap into this increasing search stat. This led me to write about where to find and how to download ebooks.

Today, when I visited Google Trends, I saw a new feature currently under beta testing. This function is what I was wishing for Google Trends to have. This new tool is called Google Insights for Search. Instead of thinking of  a term and finding out its trends, this tool can give you the most searched keywords/phrases. The results can be filtered by a range of time, by regions, and by categories. For instance, I have known that in the last 90 days, the most searched term by Filipinos is “lyrics”. (See the snapshot below.) Also, this tool is able to show the terms with rising popularity along with top searches, which is just really amazing. Bloggers can take advantage of this information to write targeted articles designed to tap into the rising popularity of certain keywords.

Google Insights for Search

This tool can also be used to query the search stats of keywords related to a particular term. For instance, if I type in the term “download” and search for the stats of related keywords, I can determine what many people are trying to download online. For Philippines, in the last 30 days, I found this…for top searches – games and mp3, but there is a rising popularity for downloading firefox and anti-virus softwares. From the same query result page, I can see the regions within the Philippines where most of these searches are coming from.

What Filipinos are downloading in the last 30 days

This is going to be a potent tool for power bloggers. In these times of crisis, the only way to make blogging sustainable is to write articles that can be searched to assure a significant traffic to the blog. The more traffic, the more revenues from affiliate advertising. If you know what I’m talking about (winks!), use Google Insights for Search now to increase the financial output of your blog. If you don’t know what I’m talking about, watch for my articles on how to make money through blogging…coming soon.

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